In these tough times price seems to be everything. Who doesn’t want to save money in any way they can? Our shopping culture is based around deals, offers and sales and people seem very reluctant to buy unless they think they’re getting a special price or something for nothing. This seems to pervade almost every industry imaginable and I guess print is absolutely no exception as all! So what’s the best way to get cheap print?

Firstly, printing has always been the type of industry where volume discounts apply. The single best way to get a good price on your print is to order plenty of it! Order 5000 business cards instead of 250 and you will pay much less per card. This goes for pretty much all kinds of print. If you only ever order short runs, you will always be paying a premium. However, quantity aside, there are ways to get better prices, but is price everything?

Vista Print are one good example. They advertise on TV and have seemingly amazingly cheap prices. What you don’t realise is that a lot of extras are added at the basket stage (so they’re more expensive than you think) and the quality of the print is actually very poor, with thin card being the order of the day. So are they cheap? No. Are they quality? No. So what use are they? None. You could get a website like theirs from small business web design though!

So there must at some point be some consideration into the quality of the print that you are getting when printing flyers. Price isn’t everything so you’re going to need to visit your printer and see some samples of the quality of the work that they put out. Printers like Auraprint always have samples of all manner of work to hand, and you’re always more than welcome to rummage through the box and have a good look. Printers know that it’s not all about price, so they will always have samples to show you – after all, they want your custom and understand that quality is very important to some people, even if price is important to everybody.

So remember, when looking for cheap print flyers realise that there can often be more than meets the eye. A cheap printer may actually look to be more expensive initially, but when you take into account the quality and service that you get then the true value is revealed. This reminds me of an old quote regarding cheap goods – “down to a price and not up to a standard.” You want an excellent standard for your leaflet printing.